Job Description:
The Crooked Can Craft Gross sales Supervisor is knowledgeable, energetic, self-motivated, team-oriented individual that may take Crooked Can’s gross sales to the following degree. The Gross sales Supervisor will work straight with Crooked Can’s Founder, CEO, and Head Brewer in managing off-premise and on-premise gross sales. They’ll work straight with our distribution companions to extend model consciousness, gross sales and assist to make sure the freshest beer potential goes to market.
Key Tasks for a Brewery Gross sales and Advertising Supervisor Embody:

Create a gross sales technique for Crooked Can – work straight with our distribution companions on a gross sales technique that may place the brewery’s manufacturers available in the market. This may embody methods for each off-premise and on-premise gross sales.

Develop relationships with key prospects – Relationships are crucial within the brewing business. The gross sales supervisor should develop relationships with key prospects and FDC to promote extra merchandise and guarantee they continue to be joyful.

Lead the Key Account Administration program by establishing with every distributor particular accounts to achieve or develop factors of distribution with accounts which can be recognized as applicable for the model.

Work with, prepare, and inspire distributors on firm manufacturers.

Create gross sales forecasts – The gross sales supervisor should create and distribute gross sales forecasts to the opposite departments inside the brewery. This permits the brewery to regulate manufacturing ranges as wanted.

Handle gross sales and promotional occasions – The brewery will often run gross sales and promotional occasions in-house or at commerce reveals. The gross sales and advertising and marketing supervisor should guarantee these occasions are well-run and promote the brewery in one of the best ways potential. Particular occasions might embody nights, weekends, and holidays, if wanted.

Analyze buyer demographics and market developments – The gross sales supervisor will analyze the demographics of each present and potential prospects. This data will likely be used for creating market methods and new merchandise. They may even analyze market developments to determine which sorts of merchandise will likely be standard sooner or later.

Analysis rivals – Competitor information helps the brewery develop merchandise which can be accurately promoted and priced to achieve {the marketplace}. The gross sales and advertising and marketing supervisor should examine and analyze rivals to determine new gross sales alternatives for the brewery.

Key Tasks for a Brewery Gross sales and Advertising Supervisor Embody: (cont)

Current Gross sales Stories to Sr. Workers – They have to current gross sales stories to Sr. Administration. These stories will vary from advertising and marketing plans by means of to detailed gross sales evaluation stories.

Supervise different workers – The gross sales supervisor will work carefully with different gross sales group members to make sure they’re correctly skilled and perceive their position and are assembly the gross sales targets which can be established for them.

Positivity and willingness to be a group participant is a should. Will work alongside quite a few completely different inside departments.

Nicely-rounded information of beer types. Enthusiasm and a self-starter nature is important.
Training
Potential candidates will need to have a Bachelor’s diploma in Advertising or Enterprise Administration ideally with {qualifications} regarding the beer business.

Expertise:

Should have expertise working with a beer distributor and perceive the right way to work carefully with our distributor and be capable of develop relationships with distributor administration and workers.

Expertise in managing individuals – The gross sales supervisor will need to have expertise in organizing a group, delegating accountability and assigning workers to roles.

Expertise in planning gross sales campaigns – Earlier expertise in creating gross sales campaigns from planning by means of to implementation.

Gross sales expertise – They need to be an skilled gross sales government who has labored at many alternative ranges within the beverage business.

Gross sales report expertise – A substantial amount of the gross sales and advertising and marketing supervisor’s time is spent making ready gross sales stories, researching markets and analyzing buyer expertise within the beer business – They need to have a variety of years working within the business and an intensive understanding of the right way to market and promote beer.

Abilities:

Very high-level written and communication expertise

Public talking expertise

Very personable and able to persuading individuals

Glorious gross sales and negotiation expertise

Workforce administration and management expertise, means to inspire workers

An progressive and artistic individual

IT and report preparation expertise

Potential to work below strain
Compensation
Aggressive Compensation Package deal.

Based mostly on expertise. Compensation features a base wage plus bonus compensation based mostly on objective achievement as soon as coaching interval has been accomplished. Different incentives embody cellphone allowance, mileage allowance. Versatile work hours and trip time are all accessible and enhance with tenure.