Brightland – Head of Sales – Beverage Industry Job Listing
Sales & Marketing

Brightland – Head of Sales – Beverage Industry Job Listing


This is a key role accountable for driving Brightland’s wholesale expansion with a primary focus on natural & specialty grocery. The Head of Sales will be responsible for developing and executing key growth strategies and tactics required to achieve distribution and velocity objectives across channels. Responsibilities include developing relationships with retailers, distributors, and brokers and development of forecasts, budgets, sales plans, and trade marketing campaigns for brick & mortar retail. The ideal candidate has a track record of success building emerging brands, is adept at creating internal systems and processes, and thrives in a highly collaborative and fast-moving team environment. This position has tremendous opportunity for growth as Brightland expands into an omnichannel brand. The role reports to the VP of Product & Strategy.


  • Partner with leadership to develop a multi-year, multi-channel retail sales strategy. Develop and execute annual sales plans, forecasts, and budgets in line with company growth objectives. 

  • Grow Brightland’s distribution and velocities in natural & specialty grocery with a focus on regional chains and independent retailers in the West. 

  • Identify, onboard, and manage strategic relationships with distributors and brokers. 

  • Oversee management of 3rd party wholesale marketplaces including Faire, Mable, Abound. 

  • Develop tactics to drive sales with small brick & mortar stockists. Prospect and manage select alternate channel key accounts such as boutique stockists, gifting companies, department stores, etc.

  • Expand relationships with key accounts; develop promotional programs, present new items, conduct tastings and trainings, and coordinate marketing initiatives to drive distribution and velocity growth.

  • Manage trade spend budget and promotional calendar for all accounts.

  • Analyze sales data to understand and report on performance across channels and key accounts.

  • Support onboarding of new accounts and distributor partners. 

  • Evaluate merchandising, pricing, promotional programs, competitor activity, etc. to adjust tactics and drive improved performance in retail on an ongoing basis.

  • Spearhead trade marketing vision. Collaborate closely with our internal marketing team and external partners to execute trade marketing initiatives including collateral development, events/demos, trade-focused PR, and retailer-specific marketing campaigns.

  • Lead brand participation in 2 to 4 tradeshows annually.

  • Work closely with Operations on forecasts, promotion planning, inventory, customer/distributor onboarding, customer experience, and product launches. 

  • Build internal systems and processes in support of wholesale sales growth; collaborate on cross-functional SOP; set up and maintain a CRM system.

  • Strategize with company leadership on new product development, pricing, and wholesale go-to-market plans.

  • Possess excellent communication and presentation skills; create sell-in presentations; be able to articulate Brightland’s value proposition and retailer-specific category opportunities.

  • Have an egoless, team-first mentality. Be a relentless champion for the Brightland brand and products. 


  • 5-8+ years of progressive experience leading Sales in startup and growth-stage CPG food environments.

  • Strong existing relationships with regional and national natural & specialty retailers, distributors and brokers.

  • Experience and comfort working with both distributor-based and direct-ship customers.

  • Passionate and knowledgeable about super-premium specialty food. Eager to become a subject matter expert in Brightland’s categories (olive oil, vinegar, honey, etc.).

  • Strong cross-functional team orientation with outstanding interpersonal skills. 

  • Embody Brightland team values.

  • Detail-oriented with strong analytical and organizational skills and excellent attention to follow-up.

  • Prior experience building foundational systems and processes to support aggressive business and brand growth.

  • Experience with Copper or similar CRM.

  • This is a remote position, but West coast candidates are preferred.

  • You are able to travel up to 20% of the time.

  • BIPOC, womxn, and LGBTQ+ individuals are highly encouraged to apply


  • Full-time salary

  • Commission-based bonus

  • Benefits (Medical/Dental/Vision)

  • PTO/sick days

  • Equity Options

  • Delicious Brightland products

  • Monthly Mental Health Days

  • Ability to work remote (US-based)



Brightland was born to elevate the simplest moments in your kitchen — the dashing, the drizzling, the dipping, the dousing, and even the drenching. Our mission is to celebrate conscious cooking and intentional living, mixed with the perfect amount of everyday elegance. Brightland’s consciously-crafted California olive oils, fruit-forward vinegars and intensely floral honeys support small U.S. family farms and makers. We have collaborated with exciting brands and partners including Oishii, sweetgreen, The Slow Factory Foundation, The Cartorialist and Food52, and we have been featured by The New York Times, The Wall Street Journal and Food & Wine. Find us at and on IG @wearebrightland.


If you are enthusiastic about joining our team, we’d like to hear from you! Please send an email with your resume and a cover letter explaining why you’re a great fit for this role with the subject line: “Head of Sales– YOUR NAME’ to [email protected]